As a very successful business in Dartington points out: ‘People want to buy green’:
Having started off as a teeny cottage company making mattresses for boats, Naturalmat is now the first B Corp certified bed and mattress company in the UK with five showrooms around the country.
“With the growing awareness of the climate crisis, people want, more and more, to be green and sustainable.”
A couple of years ago Tindall and Tremlett decided to apply for B Corp status. “We did a sustainability review of the whole business, it was a really cathartic process. We realised we were great at the big green picture, but there were other smaller things we could do.”
The mattresses are delivered using reusable bags, helping to eliminate plastic waste